B2B Content That Connects and Converts.
Hey, I'm Kasturi!
As a B2B tech content and copywriter, I create long-form articles, case studies, and landing pages that drive leads in the SaaS, HR tech, and MarTech sectors.
I’ve created content for brands like Prosci, Shogun, Founders Factory Africa, WebEngage, k-ecommerce, and Liquid Web, as well as for marketing agencies like Foundation Marketing and The Blogsmith.
Clients love my proactiveness, reliability, and dedication to excellence.
Let's work together for top-notch content that compels and converts. Mail me at: admin[at]kasturipatra[dot]com
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Projects
“I had the opportunity to work with Kasturi in November 2023, and we've already lined up the next case study project. From the first call, I found Kasturi to be professional and eager to deliver the best results possible. I felt confident introducing her to my client for the case study interview and was delighted with the first draft. With only minor updates to the copy, I was able to start using the case study in my current promo immediately. I'd definitely recommend Kasturi for your case studies!”
Belinda Weaver, Copy coach and mentor, CopywriteMatters
Services
Content Writing
Topic research and development
Identifying topics and themes that align with your goals
Writing and editing
Producing well-written, error-free content that meets your specific needs
Search engine optimization (SEO)
Making sure your content is optimized for search engines and includes appropriate keywords and metadata
Content Strategy
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Helping you come up with the best ideas, content strategy, and specific applications for long-form pieces
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Generating themes, topics, and article ideas for the next quarter
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Analyzing existing content, identifying top-performing pieces, and deciding how they can be repurposed for other formats and channels
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Idea Bounce sessions where we generate ideas, explore new possibilities, and find clarity around next steps
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Sounding board sessions where we talk through your processes, look at various paths or solutions, and discuss the benefits and drawbacks of each one, before making decisions
Copywriting
Case Study Writing
Case studies are testimonials on steroids! As a certified case study writer, I help you create happy customer success stories that shine a spotlight on your brand and tell people why you products/services are worth every penny!
Website/Sales/Email copywriting
Designing a voice and message that reflects the values and personality of your brand