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Content Marketer at MailerLite. Fiction Writer Always.

Hey, I'm Kasturi! 

Content marketer and UX writer at MailerLite. Fiction writer in her free time. 

​​I've always believed that great writing, whether it's an onboarding email, a case study, or a chapter of fiction, lives or dies on one thing: does the reader feel something?
 

I've worked over a decade across consulting, market research, and marketing. Right now, I'm at MailerLite, one of the best email marketing platforms, where I write long-form articles, case studies, email newsletters, landing pages, UX copy, and website copy.
 

​The Numbers Tell My Story​

  • 20+ pieces of content produced per month, including articles, email newsletters, case studies, landing pages, UX copy, and website copy

  • 10+ assets edited and proofread for teammates every month, keeping brand voice consistent across the board

  • 4+ UX writing projects delivered across product and platform copy

  • 20+ B2B tech companies served across ecommerce, martech, HRtech and fintech

  • Published novelist and short story writer, currently long listed in a novel pitch competition

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Projects

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"Kasturi is an excellent writer. I've worked with her on several B2B tech content projects, and she consistently delivers great work. Her real strength is making complex topics not just understandable but engaging—a valuable skill in B2B tech writing.

Working with her is a breeze. She hits every deadline, communicates clearly, and puts real thought into every piece she creates. If you're looking for an exceptional B2B tech writer, I highly recommend working with Kasturi."

Mike Keenan, Principal, Peak Content Marketing Agency

Services

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Content Writing

Topic research and development

Identifying topics and themes that align with your goals

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Writing and editing

Producing well-written, error-free content that meets your specific needs

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Search engine optimization (SEO) 

Making sure your content is optimized for search engines and includes appropriate keywords and metadata

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Content Strategy

  • Helping you come up with the best ideas, content strategy, and specific applications for long-form pieces

  • Generating themes, topics, and article ideas for the next quarter

  • Analyzing existing content, identifying top-performing pieces, and deciding how they can be repurposed for other formats and channels

  • Idea Bounce sessions where we generate ideas, explore new possibilities, and find clarity around next steps

  • Sounding board sessions where we talk through your processes, look at various paths or solutions, and discuss the benefits and drawbacks of each one, before making decisions

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Copywriting

Case Study Writing

Case studies are testimonials on steroids! As a certified case study writer, I help you create happy customer success stories that shine a spotlight on your brand and tell people why you products/services are worth every penny! 

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Website/Sales/Email copywriting

Designing a voice and message that reflects the values and personality of your brand

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