Clients
“I highly recommend Kasturi as a freelance writer. She is responsive, proactive, and always one step ahead. Her writing is clean, engaging, and concise, with creative ideas that stay within our guidelines. Kasturi is professional, prompt, and consistently delivers professional content. She excels at well-researched writing and capturing brand voices. Working with her has been a great experience, and I wholeheartedly endorse her." ”
Amanda Moutinho, Director of Content, The Blogsmith
Featured Work
Learn about the 10 most powerful customer engagement strategies for airlines with real-life examples.
Explore the seven web push notification mistakes your BFSI brand could be making and how to address them.
Learn about SEO content writing vs. traditional copywriting: the differences, benefits, and how to create SEO-optimized and engaging content for your brand.
What’s a good strategy to plan B2B business growth and prosperity during a recession?
Dive into the most effective email marketing strategies for EdTech to build great customer relationships, boost engagement, and improve retention.
Services
Content Writing
Topic research and development
Identifying topics and themes that align with your goals
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Writing and editing
Producing well-written, error-free content that meets your specific needs
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Search engine optimization (SEO)
Making sure your content is optimized for search engines and includes appropriate keywords and metadata
Content Strategy
Content planning
​​Creating an editorial calendar that outlines content topics, formats, and distribution channels
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Content creation
Creating content to meet your business goals and reach your audience
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Content optimization
Optimizing your content for search engines, social media, and other distribution channels
Copywriting
Brand messaging development
Designing a voice and message that reflects the values and personality of your brand
Website copywriting
Writing and optimizing web copy to improve search engine rankings, engage visitors, and increase conversions
Sales/Email copywriting
Creating effective sales/email marketing campaigns that encourage subscribers to take action