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I'm Kasturi.

As an economist, market researcher, and novelist turned B2B content marketer, I've mastered the perfect blend of storytelling and research. 

Let's make your B2B content not just informative but irresistible. 🚀 

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“I highly recommend Kasturi as a freelance writer. She is responsive, proactive, and always one step ahead. Her writing is clean, engaging, and concise, with creative ideas that stay within our guidelines. Kasturi is professional, prompt, and consistently delivers professional content. She excels at well-researched writing and capturing brand voices. Working with her has been a great experience, and I wholeheartedly endorse her." ”

Amanda Moutinho, Director of Content, The Blogsmith

Featured Work

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Learn about the 10 most powerful customer engagement strategies for airlines with real-life examples. 

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Explore the seven web push notification mistakes your BFSI brand could be making and how to address them. 

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Learn about SEO content writing vs. traditional copywriting: the differences, benefits, and how to create SEO-optimized and engaging content for your brand.

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What’s a good strategy to plan B2B business growth and prosperity during a recession?

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Dive into the most effective email marketing strategies for EdTech to build great customer relationships, boost engagement, and improve retention.


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Content Writing

Topic research and development

Identifying topics and themes that align with your goals

Writing and editing

Producing well-written, error-free content that meets your specific needs

Search engine optimization (SEO) 

Making sure your content is optimized for search engines and includes appropriate keywords and metadata

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Content Strategy

Content planning

​​Creating an editorial calendar that outlines content topics, formats, and distribution channels

Content creation

Creating content to meet your business goals and reach your audience

Content optimization

Optimizing your content for search engines, social media, and other distribution channels

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Brand messaging development

Designing a voice and message that reflects the values and personality of your brand


Website copywriting

Writing and optimizing web copy to improve search engine rankings, engage visitors, and increase conversions


Sales/Email copywriting

Creating effective sales/email marketing campaigns that encourage subscribers to take action

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