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B2B Content That Connects and Converts. 

Hey, I'm Kasturi!

As a B2B tech content and copywriter, I create long-form articles, case studies, and  landing pages that drive leads in the SaaS, HR tech, and MarTech sectors.

I’ve created content for brands like Prosci, Shogun, Founders Factory Africa, WebEngage, k-ecommerce, and Liquid Web, as well as for marketing agencies like Foundation Marketing and The Blogsmith.

Clients love my proactiveness, reliability, and dedication to excellence.


Let's work together for top-notch content that compels and converts. Mail me at: admin[at]kasturipatra[dot]com

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“I had the opportunity to work with Kasturi in November 2023, and we've already lined up the next case study project. From the first call, I found Kasturi to be professional and eager to deliver the best results possible. I felt confident introducing her to my client for the case study interview and was delighted with the first draft. With only minor updates to the copy, I was able to start using the case study in my current promo immediately. I'd definitely recommend Kasturi for your case studies!”

Belinda Weaver, Copy coach and mentor, CopywriteMatters


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Content Writing

Topic research and development

Identifying topics and themes that align with your goals

Writing and editing

Producing well-written, error-free content that meets your specific needs

Search engine optimization (SEO) 

Making sure your content is optimized for search engines and includes appropriate keywords and metadata

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Content Strategy

  • Helping you come up with the best ideas, content strategy, and specific applications for long-form pieces

  • Generating themes, topics, and article ideas for the next quarter

  • Analyzing existing content, identifying top-performing pieces, and deciding how they can be repurposed for other formats and channels

  • Idea Bounce sessions where we generate ideas, explore new possibilities, and find clarity around next steps

  • Sounding board sessions where we talk through your processes, look at various paths or solutions, and discuss the benefits and drawbacks of each one, before making decisions

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Case Study Writing

Case studies are testimonials on steroids! As a certified case study writer, I help you create happy customer success stories that shine a spotlight on your brand and tell people why you products/services are worth every penny! 

Website/Sales/Email copywriting

Designing a voice and message that reflects the values and personality of your brand

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