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B2B Content That Connects and Converts. 

Hey, I'm Kasturi!

Content marketer and copywriter for B2B tech companies. 

I believe: B2B ≠ Boring! 

I use storytelling to write compelling copy that simplifies complex topics. Copy that POPS with your brand personality and CONVINCES readers why you're the right choice. 

I've written long-form SEO-optimized content, landing pages, emails, and social media posts for 20+ B2B tech companies. You might even say I nerd out on tech companies, telling brand stories that compel prospects to turn into clients.


My client list includes names like Nexcess, Shogun, Prosci, WebEngage, k-ecommerce, Goodcover, Mosaic, Empeon, Ware2Go, and Founders Factory Africa, alongside leading B2B marketing agencies like Foundation Marketing and The Blogsmith. 



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"...Both the strategy and production teams expressed that they've enjoyed working with you and are excited to continue doing so! I personally have appreciated your level of communication with me, as that helps a lot working in a remote environment. The editorial team specifically expressed that you do a great job at adjusting copy as you get to know the clients that you write for better...we are excited to continue working with you!"

Lainey Cartwright, Production Specialist,
Foundation Marketing


Image by Glenn Carstens-Peters

Content Writing

Topic research and development

Identifying topics and themes that align with your goals

Writing and editing

Producing well-written, error-free content that meets your specific needs

Search engine optimization (SEO) 

Making sure your content is optimized for search engines and includes appropriate keywords and metadata

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Content Strategy

  • Helping you come up with the best ideas, content strategy, and specific applications for long-form pieces

  • Generating themes, topics, and article ideas for the next quarter

  • Analyzing existing content, identifying top-performing pieces, and deciding how they can be repurposed for other formats and channels

  • Idea Bounce sessions where we generate ideas, explore new possibilities, and find clarity around next steps

  • Sounding board sessions where we talk through your processes, look at various paths or solutions, and discuss the benefits and drawbacks of each one, before making decisions

Image by Andrew Neel


Case Study Writing

Case studies are testimonials on steroids! As a certified case study writer, I help you create happy customer success stories that shine a spotlight on your brand and tell people why you products/services are worth every penny! 

Website/Sales/Email copywriting

Designing a voice and message that reflects the values and personality of your brand

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