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A Little Bit About Me

"In every piece of content, there's an opportunity to create connection, build trust, and drive meaningful change. Let's create that impact together."

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Hey there! I'm Kasturi, a content strategist and writer specializing in B2B technology, with particular expertise in ecommerce, martech, HRtech, and fintech.

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I help Series B/C startups and growing tech companies translate complex solutions into compelling content that drives measurable results, whether that's increased engagement, qualified leads, or customer trust.​​

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My journey

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My path to content strategy has been beautifully unconventional. With over 9 years in strategy consulting and market research, plus two master's degrees (Marketing MBA from Delhi School of Economics and Applied Economics from Presidency College, Kolkata), I bring both analytical depth and strategic insight to every project.
 

But what truly sets my work apart is the blend of this analytical foundation with deep creative intuition. Through my fiction writing experience and spiritual practice, I've learned that the most powerful content comes from a place of genuine connection and understanding.

 

​​​​​Why work with me?

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I partner with forward-thinking tech brands who believe in:

  • Authentic communication that builds trust

  • Content that serves and educates

  • Strategic storytelling that drives real results

 

My approach combines:​

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  • Deep Understanding: I dive into your world, combining your expertise with comprehensive market research to uncover the stories that matter most to your audience.

  • Strategic Clarity: Drawing from my analytical background, I create content strategies that align with your business goals while maintaining human connection.

  • Creative Intelligence: Complex technical topics become engaging narratives that resonate with your readers and drive action.

  • Proven Excellence: With work featured in Forbes, Nasdaq, and Seeking Alpha, I craft content that builds authority while staying true to your voice.

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Trusted by industry leaders

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I've had the privilege of partnering with innovative brands including:

  • Ecommerce: Shopify, Shogun, k-ecommerce

  • SaaS and Martech: WebEngage, Nexcess

  • HR tech: Prosci

  • Logistics tech: Ware2Go

  • Fintech: Goodcover, Mosaic

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When I'm not crafting content, you'll find me in Gurgaon, sharing life with my partner and our four rescued pets. My love for painting and literary fiction feeds into my work, bringing fresh perspectives to technical topics.

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Ready to transform your content?

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If you're looking for a strategic partner who combines analytical precision with creative insight and heart-centered communication, let's connect.

Email: admin[at]kasturipatra[dot]com

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